The longer I practice SEO, the less sketchy I feel when explaining my job to new people.When I first started doing SEO, I can’t tell you how many times a new introduction would look me skeptically in the eye and say something to the effect of, “Sooo…you’re a spammer?“Or, “Oh, so you cheat the system.“Or, …
What is SSL and what is it doing to my searches?This past Tuesday, Google announced that it would be “making search more secure.” How? For users who are signed into their Google accounts, Google.com will now default to an SSL connection. This means users’ actual search queries will be un-trackable by most other sites.As background, …
So What’s The Deal With Netflix? I’m sure you already know the story by now- it has gotten plenty of attention over the past 24 hours. But in case you don’t, here’s the quick backstory. Yesterday Reed Hastings, CEO of Netflix, posted an explanation on the Netflix blog about the latest changes to its pricing …
Recently, Google Webmaster Tools announced an update to the way it reports links to your website. In my opinion, it’s about time. This change will give a more realistic view of what’s going on with your site’s backlinks. As Google itself explained in its blog announcement, it will report links “in a way that more …
One of the first steps you should take in the SEO process is keyword research. Deciding on the right keywords of focus before you start optimizing your site for them will give your entire program more traction. The simple reason why is that not all keywords are created equal — some keywords are more targeted to your company’s …
One of the more influential recent developments in the Google ranking algorithm is what is being called the “Panda Update” (or Famer update- named for its treatment of link farms). This update was Google’s attempt to cut down on content farms, which are sites with what is generally considered low-quality content. These are sites like …
As Search Engine Marketing becomes more of a priority in companies and organizations of all sizes, I do not find myself having to do as much persuasion of the field’s value as I used to. My sense is that companies know they should be actively engaged in Search Marketing- perhaps simply because everyone else is. …
Hi, I'm Kaitlyn. I am a digital marketer with a specialty in search engine marketing. I get my kicks from search engine optimization (SEO), pay-per-click (PPC) advertising management, and post-click marketing to drive conversions to sales and lead generation.
On the side, I love baking and chocolate-making. I can also be found hiking in the Blue Ridge foothills of central Virginia with my wonderful husband.
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